I spend a good part of my time online checking out different technologies and sites that I read about, always trying to keep up with what’s new in the world of the internet (hey! check me out on Twitter!)
There are two recent experiences that I’ve had that I thought were interesting. The first is online social gaming, a la Mob Wars. I kept receiving invites and seeing facebook status updates about peoples’ dealings in this game. It started turning up in my online reading too so I thought I’d give it a try.
The social aspect of the game is that you can invite your friends to join your “mob” thereby increasing your chances to complete activities in the game. I’m not much of a gamer and I’m not that familiar with this social aspect of gaming, but I’m certainly aware of other games like World of Warcraft, etc., where you can join with your friends.
The interesting part of this, for me, was less about the social interactions, but more about the way they monetize the game. They actually make it difficult for you to continue playing – you run out of health, or points, or whatever, and you have to wait around for them to regenerate – of course, if you prefer you can ‘buy’ additional points either directly or by conspiring with one of their advertisers. It’s intriguing that they’ve got a model where they stop you from interacting. This seems so backwards at first – you’d think a game would want to draw you in – that’s certainly the model that I’m used to. I’m accustomed to games where you just keep progressing level after level, dying, and retrying, until your eyes are sore. This idea that you’d interrupt game play – and not allow someone to continue – for long periods of time no less – just seems so foreign.
Of course this model makes perfect sense from a monetization point of view. But the key is to get the balance of enough game play to draw someone in, and enough frustration to where they’re willing to pay to continue play. This is what will seperate the good from the bad. Personally I don’t find Mob Wars compelling enough to play, but then again, I’m not much of a gamer.
It will be interesting to see if other forms of media take this approach. Of course you could argue that some already do – preview a 15 second clip of a song before buying, or a movie trailer before viewing – but the reality in those cases is that there is NO option to continue after a drawn out waiting period. You must pay to play. The same could be said of HBO (or cable tv in general), or over-the-counter games/software where you have to buy the application. But imagine an online wordprocessor where you can’t print out your document until tomorrow, unless you pay $1 in which case you can print it now, or a TV show download that is free next week but will cost you today – tell me that wouldn’t work for the Oscars or the SuperBowl.
