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<\/p>\nYesterday i was doing a little product research on something I wanted to buy.\u00a0 I looked at a couple of the reliable online sites to understand the models out there and the general pricing.<\/p>\n
Then, while at lunch, I visited a nearby store that sold the product at 150% of the online price.\u00a0 Needless to say, I didn’t buy it.<\/p>\n
Returning back online, I found an online retailer with a brick & mortar location here in San Francisco with a great price.\u00a0 So after work I made my way over to the store only to find that their price was too at the 50% markup.\u00a0 What gives?<\/p>\n
I talked to one of the sales reps at the store who informed me that they couldn’t match the online price (the registers would blow up was the phrasing he chose) but that I should remember that online charges shipping (and since they have a local presence, sales tax too).<\/p>\n
I went home and bought it online.<\/p>\n
I don’t understand a company that won’t:<\/p>\n
The idea that this store wanted to charge me 50% more for that convenience was ridiculous.<\/p>\n
With more and more information literally at peoples’ fingertips (think iphone) the idea that you can count on the un-informed shopper stumbling into your shop and unknowingly spending a 50% markup has got to be short-lived.<\/p>\n
Doesn’t it?<\/p>\n","protected":false},"excerpt":{"rendered":"
Yesterday i was doing a little product research on something I wanted to buy.\u00a0 I looked at a couple of the reliable online sites to understand the models out there and the general pricing. Then, while at lunch, I visited a nearby store that sold the product at 150% of the online price.\u00a0 Needless to … <\/p>\n