Here’s another great use of Twitter.
Jimmy Eat World has a special web page that collects all Twitter data (ok.. tweets) that are relevant to each of their tour dates.
What this means, is that a fan can post a tweet (following a pre-defined format) and their post will show up on the web site. They can additionally subscribe to the tweets, keeping up-to-date with what all of the other concert-goers are saying. It’s a pretty cool idea of taking a public event, which actually tends to be not particularly interactive when you think about it, and adds a level of community that hasn’t existed in the past. I mean, when was the last time that you really interacted with someone else going to a concert – either before or during (remember, you can tweet from your cell, posting updates during the performance). If they weren’t one of your friends that you were going with, you probably had very limited interaction (besides synchronized arm waving that is).
Now think of the marketing opportunity – there’s a page with all of the people who are into this concert with a really easy way to communicate to them – and some of them aren’t even going because the shows are selling out *(need tickets? .. boy, too bad I’m not still working at StubHub – there’s another opportunity they’ll never take advantage of)*
The more I’m checking out Twitter the more I’m impressed.
photo courtesy “Scamp” from the Jimmy Eat World website